Releasing the MP4 File to Clients

Is there an industry practice regarding releasing the MP4 file of a webinar to a client who has purchased the event?

We give every client the Mp4 file to use on their website. They usually link back to us in some way when posting it without us even having to mention it, but sometimes we’ll ask them to link back to our site so we both benefit from it.

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Thank you for the insight.